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PPC reveals 2025 award winners to celebrate the best campaigns of the year
The Publishers’ Publicity Circle has revealed its 2025 award winners, celebrating the best campaigns carried out by book publicists between December 2023 and November 2024. The winners were named at a dinner on London’s Southbank last night (3rd March), after a day of deliberations by a panel of book industry and media professionals, chaired by Bea Carvalho, head of books at Waterstones.
Others on the judging panel included Jo James of Jo James Festivals & Events Management; author and producer Joe Haddow; journalist, editor and author Sarah Shaffi; Book-ish owner Emma Corfield-Walters; and Bex Lindsay, presenter at Fun Kids Radio.
Carvalho said: "We are delighted to celebrate the vital work done by publicists today as we announce the winners of the PPC Awards. The impressive and highly varied campaigns across all 15 categories highlight the astonishing creative talent to be found in publicity departments across our industry. It was a pleasure to read about them all and to reflect on an excellent year of publishing, and the individuals whose passion and tenacity shepherded authors, illustrators and their books to the attention of the widest possible audiences. Huge congratulations to all the shortlistees and the excellent winners – they should all be very proud."
Anna Frame, chair of the PPC and communications director at Canongate, said: "Every year, the PPC Awards celebrates the hard work of publicists from across the industry, pushing those more used to being behind the scenes into the spotlight. Each and every submission we receive displays creativity, tenacity and, most notably, incredible thought and care – so to even be shortlisted is a massive achievement. Congratulations are due to all those who submitted, to the publicists shortlisted and of course to all of our winners. I’d also like to thank our sponsors for their support; our judges for their time, energy and insight; and my incredible colleagues on the PPC committee, without whom these awards – and so much more – simply wouldn’t happen."
The British Book Awards judging team will select the shortlist for the Publicity Campaign of the Year British Book Award from this year’s PPC Annual award winners.
Frame now steps down as PPC chair and Eve Wersocki Morris, director of EWM PR, takes over as chair for 2025.
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Full list of winners:
The Waterstones Award for Best Hardback Fiction Campaign
- WINNER: Anna Frame, Canongate – All Fours by Miranda July
- HIGHLY COMMENDED: Louise Court, Hodder & Stoughton and Emma Knight, Studio49 – You Are Here by David Nicholls
The Bookseller Award for Best Hardback Non-Fiction Campaign
- WINNER: Fran Owen, Mari Yamazaki, Annabel Robinson and Hayley Camis, Bloomsbury – WANT: Sexual Fantasies Submitted by Anonymous, collected by Gillian Anderson
The Connell MPA Award for Best Celebrity Campaign
- WINNER: Ellie Hughes, Penguin Michael Joseph – I Haven’t Been Entirely Honest with You by Miranda Hart
The PPC Award for Best Debut Campaign
- WINNER: Anna Frame, Canongate – poyums by Len Pennie
- HIGHLY COMMENDED: Isabelle Ralphs and Charlotte Bush, Cornerstone – The List of Suspicious Things by Jennie Godfrey
The PPC Award for Best Children’s and YA Celebrity Campaign
- WINNER: Amber Ivatt, Bonnier Books – Max Magic: The Incredible Holiday Hideout by Stephen Mulhern with Tom Easton, illustrated by Begoña Fernández Corbalán
The Daily Mail Award for Best Children’s Book Campaign
- WINNER: Eve Wersocki Morris, EWM PR (for Simon & Schuster) – Skandar and the Skeleton Curse by AF Steadman
The PPC Award for Best YA Campaign
- WINNER: Tina Mories, Scholastic – Let’s Split Up by Bill Wood
The PPC Award for Best Crime and Thriller Campaign
- WINNER: Mia Quibell-Smith, Vintage – Hunted by Abir Mukherjee
The PPC Award for Best Academic Campaign
- WINNER: Chloe Foster, Yale University Press – Spycraft: Tricks and Tools of the Dangerous Trade from Elizabeth I to the Restoration by Nadine Akkerman and Pete Langman
The Books Are My Bag Award for Best Lifestyle, Gift and Humour Campaign
- WINNER: Frankie Banks, Penguin Michael Joseph – The Book of Gifts by Lucy Claire Dunbar
The How To Academy Award for Best Generic Campaign
- WINNER: Hannah McMillan and Emily Laidlaw, Midas – Announcement of Waterstones Children’s Laureate 2024-26, Frank Cottrell-Boyce
- HIGHLY COMMENDED: Emma Draude, Sabina Maharjan and Katey Pugh, ed public relations – The Yoto Carnegies 2024)
The PPC Award for Best Cookery Book Campaign
- WINNER: Ellen Turner, Orion – SO GOOD by Emily English
The PPC Award for Best Sports Book Campaign
- WINNER: Rebecca Mundy, Hodder & Stoughton – All That Matters by Chris Hoy
The PPC Award for Paperback Campaign
- WINNER: Patrick Hargadon, 4th Estate – Butter by Asako Yuzuki
The Jo James Award for Best Newcomer Campaign
- WINNER: Rosie Catcheside, Faber – Sylvia Plath’s Tomato Soup Cake: A Compendium of Classic Authors’ Favourite Recipes
