PRH Children’s acquires Vincent’s Fairy Tales for Millennials

Penguin Random House UK Children’s has bought world rights to 12 fairy tale retellings by Bruno Vincent, author of the Enid Blyton for Grown-ups series. Editorial director Jamie Coleman bought Fairy Tales for Millenials from Sarah Such of the Sarah Such Literary Agency, to publish this October (hardback, £9.99).

The reimagined fairy tales will include the three little pigs explaining that a house of straw is the only way a first-time buyer can get onto the housing market, while Hansel and Gretel meet a witch with a bold new approach to clean eating, and the Pied Piper shifts his content strategy to attract more followers.

Coleman said: “Not a day goes by without another think piece about millennial culture; these stories are a brilliantly funny, very warm mash-up of our favourite fairy tales and brilliant observational comedy about the modern world. The perfect stocking filler for any family member who wants to gently poke fun at the generation gap.”

Vincent has sold 1.2 million books via Nielsen BookScan’s UK TCM, for £6.3m, with his bestseller the 2016 Christmas Number One Five on Brexit Island, at 440,142 copies sold.