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PRH unaware of AI-generated images used to promote Jodi Picoult's new novel
Penguin Random House (PRH) has said that it did not have prior knowledge of AI-generated images being used by a creative agency to promote Jodi Picoult’s new novel on posters and social media.
A distorted poster for the UK edition of By Any Other Name (Michael Joseph), featuring a woman writing, demonstrated some of the typical signs of AI-generated images, the Times newspaper reported.
"AI was used without our knowledge," explained Laura Gross, Picoult’s agent. "Obviously, Jodi and I are extremely dismayed to discover this fact."
In a statement sent to The Bookseller, the publisher said that this "piece of marketing material was created by an external creative agency".
It added: "It transpires that AI was used without our, or subsequently the author’s, knowledge."
The author is already suing OpenAI, the company behind ChatGPT, for using her writing to train the technology tool.
