PRH US launches Reader Loyalty Programme

Penguin Random House in the US has launched a 'Reader Rewards Loyalty Program', a free promotional initiative that lets readers earn one free book for every 12 PRH titles they purchase.

Sanyu Dillon, executive v.p. and director of marketing strategy and consumer engagement, said that the publisher's research “shows that today’s consumer expects to be rewarded by the brands they purchase from frequently, and this program delivers an initial step toward building deeper, more meaningful relationships with readers,” , according to Publishers Marketplace.

Readers aged 18 and above can register for an account for free through the PRH website, and submit evidence of purchases — in any format, from any US retailer — to earn points, posted to accounts within 72 hours. The “majority” of PRH titles are eligible for points and each uploaded purchase is worth 10 Program points, meaning they earn a free book for every 12 titles.

Members are limited to earning a maximum of 720 points in a given calendar year and the points need to be used within two years.

The company says in the announcement that it also “has begun planning the next phase of the Reader Rewards Loyalty Program, along with further enhancements, and a series of special events in collaboration with retailers and partners nationwide”.