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Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager.
Morley was promoted to brand director “in recognition of the success she has brought to many of Hodder’s biggest brand authors”. In 2019 she worked on campaigns for Jodi Picoult’s A Spark of Light, John Grisham’s The Reckoning and Stephen King’s The Institute. She was also responsible for launching David Nicholls’ Sweet Sorrow.
Horne’s promotion to head of marketing gives her ongoing responsibility for Hodder Non-Fiction and lifestyle imprint Yellow Kite. She is credited by Hodder in helping to drive Deliciously Ella’s sales back up in line with her first books and securing “fantastic preorders” for The Two Chubby Cubs Cookbook, due out January. She also worked on Simon Reeve’s Step by Step and is valued by Hodder for her “huge contribution” to the growth of the Yellow Kite brand.
Robertson, whose background includes working with fashion brands and in digital advertising, joins Hodder as digital marketing manager just before Christmas.
Marketing director Vickie Boff said: “I am delighted to be able to make these very well-deserved promotions. Alice and Caitriona are both highly valued members of the Hodder team and I am looking forward to continuing to work closely with them on creating more future bestsellers through their creative and ambitious marketing campaigns. I am also very much looking forward to the huge wealth of experience and creativity that Callie will bring to the team.”