Puffin launches picture book subscription box

Puffin has launched its first ever subscription box service with boxes for children aged three to five-years-old. 

The book selection has been specially curated by Puffin to offer parents of younger children the chance to discover new picture-book authors and illustrators, said PRH Children's. 

Each box will contain three picture books from a mixture of well-known names and rising stars, alongside a magazine, activities, reading tips and extra surprise goodies that complement the titles included. The box will retail through Penguin Shop and subscribers can sign up for a one-off instalment at £19.99, or for a full year (four boxes at £75), which will be delivered quarterly.

The first box will contain How To Be A Lion by Ed Vere, Bold Women in Black History by Vashti Harrison and Uni the Unicorn by Amy Krouse Rosenthal and Brigette Barrager.

Publishing Director for Puffin Amanda Punter said: "At Puffin we are always looking for new ways to connect children with stories, to make it easy for time-poor parents and carers to navigate the incredible wealth of children’s books available, and bring storytelling into everyday life. We hope this new initiative will introduce the smallest of readers and their families to old favourites as well as brand-new stories, helping to open up the world to them through Puffin picture books."

Partnerships manager Nina Harrison said: "We are so pleased to be announcing the Puffin Picture Book subscription. We hope that the subscription box helps us connect our publishing with book lovers new and old, bringing the magic of stories through letterboxes up and down the country."