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Quarto Kids has unveiled the name and logo for its new YA illustrated and non-fiction imprint, Holler, which will be led by publisher Debbie Foy.
Aimed at readers over 13 years old, the list will feature illustrated and non-fiction titles, with "trend-driven content" and new takes on classic topics. This will include books on popular culture and well-being as well as memoirs, graphic novels and more.
The list will be launched in the UK, North America and internationally at the same time, and Foy aims to publish a range of voices and illustration talent from around the world. The first two titles – Messi Mania by Luis Miguel Echegaray, about Lionel Messi, and Ben Aldridge’s Seriously Happy, which explores lessons from ancient philosophy – will publish in September 2024. Titles including Girls with Goals by Clelia Castro-Malaspina and Bad Kid by Sofia Szamosi will publish in 2025, with the imprint aiming to release between six and 10 titles per year.
Foy previously launched the Wren & Rook imprint at Hachette Children’s, acquiring titles including You Are Awesome by Matthew Syed, The Cosmic Diary of Our Incredible Universe by Tim Peake and Fall Off, Get Back On, Keep Going by Clare Balding.
She commented: "I am thrilled to be launching Holler with a fabulous list of authors, illustrators and a team of contributors. Our launch titles cater beautifully to the broad interests of the YA audience, and I am actively acquiring now for 2025 and beyond, so please do holler with new submissions."
Group publishing director for children’s Shannon Cullen added: "With Holler we are giving additional space for books that will attract the curious minds of the next generation. Whether it’s passion for sport, well-being or exploring the lived experience of other young adults, this will be a naturally inclusive and diverse range of books to speak to a dynamic audience of young people who already shape and influence the world we live in. Under Debbie’s expert curation, Holler has a great platform from which to make noise."