Quarto revives Frances Lincoln and Aurum Press imprints

Quarto is bringing back its Frances Lincoln and Aurum Press trade imprints in January 2020.

The two imprints, along with Quintessence, were consolidated into White Lion Publishing just last year in a move billed as "a revolution in how we conceive, commission, make, market and sell books at Quarto"

But the publisher, which has since undergone boardroom upheaval and recently appointed Pavilion’s Polly Powell as an advisor to its c.e.o. C K Lau, said it wanted to bring the prestigious brands “back to the fore” in a three-imprint structure for its trade titles.

Frances Lincoln will focus on publishing premium titles in its traditional areas like gardening, food & drink, culture & heritage, outdoor & nature, London, visual arts & architecture and stationery. 

The reintroduced Aurum Press will focus on narrative non-fiction with categories including travel, sport, history, popular science, popular culture, Daily Telegraph Unpublished Letters and National Trail Guides. 

Meanwhile, White Lion will continue to publish titles targeting a younger audience in categories like mind body & spirit, lifestyle, travel & transportation, gift and puzzle books.

Richard Green, group publisher, said: “Frances Lincoln and Aurum have a long history of outstanding, award-winning publishing. By bringing the imprints back to the fore we are ensuring that both imprints will continue to publish the very best in their subject areas. Thanks to its ability to spot trends and react quickly White Lion has had several successes and will continue to surprise and delight readers all around the world.”