Random House Business to focus on audio in major relaunch

Random House Business (RHB) has announced a major rebrand and relaunch, with plans to expand its frontlist audiobook programme and reissue key backlist titles to catalyse further sales growth. 

The relaunch is designed to cement RHB's position as one of the world’s leading business publishers and capitalise on the booming market for business books in the wake of the Cornerstone imprint experiencing two years of double-digit sales growth, said PRH. 

In addition to significantly expanding the frontlist audiobook programme, RHB will bring a raft of previously unavailable audiobooks to a UK/Commonwealth audience for the first time.

Featuring a striking new logo, the relaunch will also see RHB rejacket key books in Random House Business’s back catalogue in a reissue programme. 

RHB will also hire a new campaigns executive to work closely with the editorial team to curate events, forge new brand partnerships and oversee campaigns for the imprint.

Publishing Director Nigel Wilcockson said: "We’ve seen unparalleled growth for the business imprint over the past few years. Now is the perfect time to put in place strategies that will get us to the next level."

RHB is home to many of the world’s most influential thinkers on management, economics and behavioural science, said PRH. The imprint has published frontlist books such as Bruce Daisley’s The Joy of Work, James Clear’s Atomic Habits and Kate Raworth’s Doughnut Economics and has a backlist featuring seminal titles as Jim Collins’ Good to Great and William Ury and Roger Fisher’s Getting to Yes.

The relaunch comes in the wake of a number of new acquisitions for the imprint. In May 2020, RHB will publish No Filter by Bloomberg journalist Sarah Frier, telling the definitive inside story of Instagram. June 2020 sees the publication of Free Lunch Thinking, in which Orwell Prize-winning journalist Tom Bergin offers a radical reappraisal of the modern economy – revealing how much received economic wisdom is deeply harmful to our society. And in July 2020 RHB will publish The World for Sale by Bloomberg’s Javier Blas and Jack Farchy: the full, inside story of how commodity trading operates in the twenty-first century.