You are viewing your 1 free article this month. Login to read more articles.
Read Maxwell Communications celebrates rebrand with London launch party
Read Maxwell Communications, previously Read Media before its merger with Maxwell PR last year, celebrated its rebrand with a launch party at London’s October Gallery last night (10th September).
In attendance were a number of the firm’s clients, including Kate Mascaro, editor of English language titles from Flammarion; Lydia White, publisher at Kew Publishing; David Chaplin and Helen Lacey of Bath Publishing; director of the Oxford Literary Festival, Sally Dunsmore and Caroline Priday and Kate Farquhar-Thomson from Princeton University Press.
Also in attendance were Chris Wold from WhiteFox, Amy Greaves from Elliott & Thompson, Matt Casbourne from Duckworth Books, Cynthia Hamilton from The History Press, Georgina Bentliff from Hammersmith Health Books, Elizabeth Briggs from Saqi Books and authors Sir Dermot Turing and Nick Wallis.
Founding director Katie Read gave a speech in which she welcomed Claire Maxwell to the partnership and announced new aspects of the rebranded business, such as the Read Maxwell Speaker Bureau. She also addressed the changing landscape of the media and the firm’s commitment to its clients to “actively stay on top of these changes and keep chasing PR that turns the dial on sales”.
In addition she thanked the wider team, particularly Sam Evans and Grace Pilkington, who have worked in the business for nearly 10 years and who she referred to as “exceptional publicists and wonderful and supportive people to be around.”
Commenting on the evening, Read and Maxwell said: “We are so grateful to everyone who turned up on a windy and rainy autumnal evening and came to celebrate our rebrand with us. Given that the original business was started in 2007, there were people there last night who we have worked with for a very long time. But whether our clients have known us for a while or recently joined us, we wanted them to know how appreciated they are—they are the company to date and a much valued and vital part of our next chapter.”
