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Reading Agency launches Winter Mini Reading challenge
The Reading Agency is teaming up with the Worldwide Fund for Nature (WWF), to launch a Winter Mini reading Challenge.
Following the success of the summer reading challenge, the winter iteration encourages children to continue reading over the winter holidays with a free, digital platform offering rewards and prizes. The literary charity previously collaborated with WWF, one of the world’s largest independent conservation organisations, and came up with the summer reading challenge's theme of Wild World Heroes.
The Wild World characters will be going on an Arctic adventure to explore and celebrate the natural world. Following the COP26 climate talks in Glasgow, the theme aims to inspire children to explore ways of helping to save the planet and tackling environmental issues.
The Winter Mini Challenge is run through The Reading Agency’s digital platform and to complete it, children read three or more books of their own choice, add it to their Challenge website profile and leave a short book review. The challenge will launch on 1st December and run until 16th February.
Karen Napier, c.e.o. of The Reading Agency said: “We’re absolutely delighted to be continuing our partnership with WWF for the Winter Mini Challenge – with their commitment to the environment and following the success of the Summer Reading Challenge, we’re thrilled to continue this collaboration to deliver our ‘Wild World Heroes’ theme. Each year, we provide children with a chance to keep reading together over the winter holidays and we’re looking forward to working with libraries to get more children participating than ever."
Tanya Steele, c.e.o. of WWF, said: “Young people are the future of our planet – they have a huge thirst for knowledge about the environment. Together with The Reading Agency, we are providing them with the content and knowledge they need. The Winter Mini Challenge comes in a pivotal year for climate action and I hope it will encourage young people to start on a life-long journey of protecting nature and our planet."
