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Rosi Crawley will join Bloomsbury Children’s Books as publicity director in April 2025, reporting to Nicola Hill, group director of consumer marketing and publicity.
Publicity director Beatrice Cross will leave Bloomsbury at the end of January, for a move to the North West and a freelance career, but will continue to work with Bloomsbury in a freelance capacity during the transition period and on some key ongoing campaigns. Crawley will head up the children’s trade publicity team, working with senior publicity manager Emily Marples, publicity executive Isabelle Tucker and publicity assistant Deborah Ogunnoiki.
The newly appointed publicity director has been at Walker Books for nearly nine years, most recently managing the publicity team and working with high-profile authors and illustrators including Patrick Ness, Sophie Dahl, Michael Rosen and Anthony Horowitz, as well as Jon Klassen, Laura Dockrill and Caroline O’Donoghue. She also led the team working on the the campaign for Angie Thomas’ debut The Hate U Give.
Before joining Walker, Crawley held roles at Bonnier, HarperCollins, Random House and the BookTrust, where she worked on Malorie Blackman’s Laureateship, including the creation of the Young Adult Literature Convention (YALC).
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"I’m delighted that Rosi is joining Bloomsbury to head our children’s publicity team as the ambition and investment in our lists continues to grow," Hill said. "She will join Sarah Plows, children’s marketing director, in leading our children’s marketing and publicity teams."
Crawley added: "Bloomsbury has an enviable list of fantastic authors and illustrators I’ve long admired, and especially in recent years has seen great success in promoting its titles so it’s a very exciting time to join its team. After such a long time with my Walker Books family, I will miss them dearly but I am really looking forward to returning from my maternity leave with the fresh challenge of continuing all the good work being done by the PR team led by the brilliant Bea Cross."