Rough Guides celebrates 40th birthday with online bookshop

Travel publisher Rough Guides has launched an online bookshop as it celebrates its 40th anniversary.

The “one-stop shop for embarking on new adventures” allows customers to search by title, continent, country or format. The publisher promises enhanced customer service, instant access to new releases and special promotions. 

“We are delighted to launch our online shop,” said René Frey, c.e.o. of Rough Guides. “This significant milestone fully rounds out Rough Guides’s multi-channel offering. Readers now have the choice to shop directly through us with 24-hour access to the best of our travel guides from the comfort of their own home, out and about on their smartphones and tablets, from anywhere in the world. This allows our readers to stay connected and be a part of the community on our social and owned channels.” 

Kate Drynan, head of publishing added: “It’s a crucial step in getting closer to our readers to understand not only their current travel desires but also to gain an understanding of their hidden travel needs. This new channel will enable us to better tailor our travel guides to meet market needs”. 

An introductory offer gives customers 50% off all guides and e-books from 7th to 10th April with the code ROUGHGUIDES50.