Sales of Bluey books surpass one million copies in the UK

Ladybird has sold more than one million Bluey books through TCM since first publishing the brand in July 2021.

The 1.009 million copies sold through BookScan, for a total of £4.8m, encompass sales of 29 titles. Where’s Bluey is the UK’s most popular Bluey title, having sold 103,066 copies. According to the publisher, Bluey: My Dad is Awesome is the number one title in the pre-school market this week.

The week ending 8th April 2023 was the biggest TCM week for Bluey with 25,538 copies sold across all titles. Bluey is also a growing global phenomenon, with the Penguin Random House UK Children’s rights team having secured 14 international publishing partners.

Rianna Mezzullo, editorial director at Ladybird, said: “It’s so exciting to reach this amazing milestone less than two years from launch. A phenomenal result for an absolute phenomenon of a brand! Ladybird is incredibly proud to be the home of Bluey publishing in the UK. We look forward to sharing millions more of Bluey’s adventures with families here and around the world.”

"Bluey", an animated TV series that follows Bluey, the six year old Blue Heeler dog, is produced by Australian company Ludo Studio and co-commissioned by ABC and BBC Studios Kids & Family.