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Salt expands into genre and commercial fiction
Literary independent press Salt Publishing is expanding into genre and commercial fiction, along with four new debuts in the horror and historical fiction genres due next year.
The expansion follows a six-month review of the 25-year-old company, which has resulted in changes across the whole business, including the recent appointment of a new international sales team and joining with FMcM for a major campaign.
Salt’s recent genre acquisitions include The Cat Bride by Charlotte Tierney, dubbed by the indie as “a thrilling and mesmerising animal transformation horror”, due in April. The Homecoming by journalist Zoë Apostolides, scheduled for July, offers “part ghost story and part mystery about isolation, memory, spirits and motherhood", tying in with the rising appetite for horror fiction. Also to come later in 2025 are historical debuts The Marriage Contract by Sasha Butler and The Foreshore by Samantha York.
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Salt is also developing its non-fiction list, and will be publishing three non-fiction titles in 2025 featuring Nicholas Royle and Alan Green, as well as its core literary list featuring Meike Ziervogel and Paul McVeigh.
Salt revealed it has retained FMcM to “run an ambitious and strategic PR campaign, building brand awareness and supporting the press’s super-lead titles through 2025… to position Salt as a bold independent publisher with an outstanding heritage, targeting both trade and consumer audiences”.
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Christopher Hamilton-Emery, director of Salt Publishing, said: “We’ve long been admirers of FMcM. This new relationship marks a step change in our thinking about Salt’s communications and publicity as we embark on building our audiences and expanding our list in new directions.”
Sophie Goodfellow, head of genre at FMcM, said: “The team at FMcM has long been admirers of the visionary team at Salt and couldn’t be more thrilled to be part of their genre expansion. From spine-tingling horror to atmospheric historical fiction, and a brilliantly unique wellbeing title told through the medium of 1980s’ music, we’re excited to spread the world about this exceptional list for 2025.”
