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Sarah Ridley has been appointed as the new marketing director for Transworld after 15 years at Penguin Random House (PRH).
Ridley started her publishing career in the marketing team at Cornerstone and has since managed the strategy and campaigns for a variety of brands—from Lisa Jewell and Harlan Coben to Tim Peake and Prince. Since joining Transworld early in 2024, she has spearheaded the marketing team to deliver campaigns, including the cover reveal for The Blue Hour by Paula Hawkins, for which the jacket was projected onto London landmarks.
"I am absolutely thrilled to be joining the Transworld family," Ridley said. "I’ve long admired the tremendously hard-working group of people who are the foundation of such amazing publishing and am incredibly excited to be part of a division that publishes some of my favourite authors of all time. I am really looking forward to helping Transworld flourish and grow even stronger as a market leading, creative and successful publisher for the future."
Transworld managing director Kimberley Young added: "Sarah is the perfect fit for Transworld; she’s ambitiously creative for our authors and an incredible team player. Sarah has proved her marketing flair and nous year in and year out, delivering successful campaigns across fiction and non-fiction. Sarah also has a personal interest in coaching, which makes her a thoughtful leader and colleague. I’m delighted to see Sarah step into this role."