Scholastic creates Hunger Games prequel campaign for coronavirus-hit indies

Scholastic UK has created a pre-order campaign for Suzanne Collins' Hunger Games prequel that it says could drive trade to indie bookshops during the coronavirus outbreak.

The publisher has created a pre-order social graphic for The Ballad of Songbirds and Snakes and is offering personalisation for any independent bookshop to include their online or telephone ordering details.

Indie orders of more than 20 copies will also be supported with a free tote bag giveaway featuring the iconic Mockingjay and snake logo.

Scholastic is promoting the offer on its social media channels including Twitter, Facebook and Instagram. To get involved, bookshops should email Scholastic’s marketing team.

Rachel Partridge, group marketing & PR director, said: “As Covid-19 continues to spread and social distancing begins to take effect, we are very mindful that independent bookshops may have to close their doors impacting trade and leaving store owners looking for other options to try and maintain their businesses. Independent bookshops are so important to our communities and we are keen to ensure they have as much support as possible during this difficult time.”

Released on 19th May, the new novel revisits the world of Panem 64 years before the events of the first books, starting on the morning of the reaping of the Tenth Hunger Games.