Signore relaunches Lagom with new brand identity at Bonnier

Bonnier Books UK is relaunching its health and lifestyle imprint Lagom under editorial director Michelle Signore with a new brand identity and list of titles for 2022.

Originally launched in 2017, the new look Lagom will publish a curated list of around 10 titles each year focusing on physical and mental wellbeing. The imprint’s name is derived from a Swedish philosophy meaning “not too much, not too little”, while its new identity and logo was designed by Tom Leach, creative director at Evoke.

Its 2022 list features “expert voices and content which taps into the zeitgeist”. It will span areas including nutrition, fitness, parenting, mental health and relationships.

Signore, who joined from Transworld last year, said: “It is so exciting to be relaunching the health and lifestyle list here at Bonnier Books UK. Now more than ever, people are searching for ways to recalibrate – whether that’s through a greater understanding of how our minds and bodies work, or whether it’s a shifting in perspective about how we relate to the world around us. At Lagom, we aim to publish books that inspire, empower and support our readers and which can offer practical tools to help them find that balance, be that in mind, body or spirit.