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Simon & Schuster staff brave Arctic challenge to raise £16,000 for National Literacy Trust
Simon & Schuster (S&S) staff are heading deep into the arctic circle next month in a bid to raise £16,000 for the National Literacy Trust.
The team of eight includes people from across sales, marketing, finance, editorial and design will undertake a four-day endurance expedition in northern Sweden, inside the Arctic Circle.
Participants Kat Ailes, Lilli Bagnall, Loren Catana, Rachel Cavet, Daniel Fricker, Nicholas Hayne, Lydia McCallum and Hannah Taylor will sleep in a “basic” camp with no electricity.
The team will undergo various endurance challenges, including a 35km dog sledding time trial; a 20km cross-country skiing race; and an orienteering challenge finishing on a frozen lake.
Experiencing sub-zero temperatures and a maximum of five hours daylight a day, the S&S staffers will also need to make a hole in a frozen lake to catch fish for dinner.
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Rachel Denwood, managing director at S&S Children’s Books, said: “At Simon & Schuster we are passionate advocates of literacy and work closely with the National Literacy Trust throughout the year.
“The whole company is right behind our intrepid Arctic Challenge crew and in awe of the tireless and creative ways they have been raising funds and awareness for the Trust.”
Earlier this year, the National Literacy Trust revealed that one in seven (13.3%) children aged five to eight do not have a book of their own, and that children and young people’s enjoyment of reading is at its lowest level since 2005.
The charity supports children and young people’s literacy in more than 8,000 nurseries and schools across 20 disadvantaged communities. Donate to support the S&S expedition here.
