Sweet Cherry hires in-house storyteller

Children’s publisher Sweet Cherry has hired an in-house storyteller to “work with the publishing house and its authors to promote and ignite children’s love for reading".

Preacher the Storyteller, an entertainer who performs at events to engage children and encourage them to read, was hired by Sweet Cherry’s managing director Abdul Thada.

Publisher Sanjee de Silva said of the appointment: “Our mission is, of course, to make reading more fun and exciting for children, but this goes beyond creating, curating and printing. It is our duty to ensure that these stories are accessible too, and this bold new recruit will better engage and inspire children to read the books we create.”

The publishing house hopes that the hire will “help to bridge the gap between itself and its readers".

Preacher, who has “played a vital role in many of Sweet Cherry’s previous events”, including last year’s author Showcase at The Y Theatre, Leicester, said: “This is a fantastic opportunity, one that dreams are made of! My goal has always been to inspire a love of stories and encourage creativity and imagination.”

As an employee of the publishing house, Preacher will be on-hand to promote new releases, partake in marketing campaigns and perform at company events, and schools, libraries and other organisations will be able to request visits from him.