The Reading Agency launches ‘Road to Reading’ challenge

The Reading Agency (TRA) is launching a new initiative – “The Road to Reading” – to encourage new and lapsed readers.

The 10-week initiative challenges participants to read for 30 minutes each week. Users can sign up from today, with the challenge officially kicking off on World Book Night (Sunday, 23rd April). 

Regular readers can also join in by signing up and logging their reads, with survey insights feeding into a national study into reading and life satisfaction.

TRA will be sharing weekly tips, useful advice, reading recommendations with anyone taking part, aimed at helping participants along the way. There will also be ideas for shorter reads from the Quick Reads series and social media assets for people to share their progress with friends and family.

Karen Napier, c.e.o of TRA, said: “The Road to Reading has launched! This World Book Night initiative will be a valuable tool for those new to reading or getting back into the swing. We hope that we can sign up as many participants as possible to feed into the national study and give us valuable insight into how reading habits are formed."

Katie Piper, World Book Night Ambassador, said: “Just when you thought World Book Night couldn’t get any better! With the Road to Reading, The Reading Agency are not only inviting everyone to celebrate the power and pleasure of reading, but also they’re showing what an impact reading can have on each of us. Thirty minutes of reading a week can be done in any way you like: all in one sitting, on your commute, during your lunch-break, just before switching off to bed. This World Book Night, the Reading Hour is the perfect time to kick off your journey towards a renewed love for reading.”

Participants can sign up for The Road to Reading challenge here worldbooknight.org.