TokyoPop promotes LoveLove brand editor to editor-in-chief

Lena Atanassova has been promoted to editor-in-chief at manga-focused publisher TokyoPop.

She joined TokyoPop in 2018 and most recently held the position of brand editor for its inclusivity-focused imprint LoveLove, which she helped launch in 2020 and that now has more than 100 titles focusing on straight and LGBTQ+ romance.

In her expanded role, Atanassova will lead the TokyoPop editorial team, managing production of all titles, including manga, light novels and graphic novels. The publisher has plans to expand into horror, manhwa and webtoon-originated titles. 

Atanassova will also lead the acquisition of new titles and manage the expansion and production of a wide range of manga and graphic novels based on licensed IP with partners such as Disney, Ubisoft and others.

TokyoPop publisher and c.o.o Marc Visnick said: “Lena’s passion for manga and storytelling makes her an asset to TokyoPop and her success in launching the LoveLove imprint, combined with her management skills and the way she resonates and connects with creators and fans, makes her perfectly suited to assume the role of editor in chief and help lead the company’s continued expansion and evolution.” 

Atanassova said: “I am honoured and excited to expand my role at TokyoPop. My passion for diverse stories that focus on the human experience is central to my perspective as an editor, manager and fan and I remain committed to working to provide a platform for creative expression and storytelling. Everyone deserves stories that speak to them, and I will make this a key focus of my new role.”

LoveLove has published an expansive line of shojo, josei, girls love, and boys love manga and graphic novel titles by Asian and Western creators.