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T&R Theakston Limited to extend sponsorship of Theakston Old Peculier Crime Writing Festival
T&R Theakston Limited is set to extend its partnership with Harrogate International Festivals and continue to sponsor Theakston Old Peculier Crime Writing Festival.
The festival is the world’s largest and most prestigious celebration of crime fiction, and home of the Theakston Old Peculier Crime Novel of the Year Award.
The partnership has been in place for an impressive 20 years and was recently shortlisted in two categories of the prestigious UK Sponsorship Awards 2024.
The festival has attracted internationally best-selling authors such as Val McDermid, Denise Mina, S A Cosby, P D James, Lee Child, John Grisham, Michael Connolly, Ian Rankin and Harlan Coben.
This year’s festival was the most successful so far with more than 18,000 tickets sold and crime fiction fans from across the UK, Europe, the US and beyond attending. The value of the festival to the local economy is estimated at £8m annually. The extended sponsorship deal will take the partnership to its 25th anniversary.
Simon Theakston, chairman of T&R Theakston Ltd, said: “This unique partnership is incredibly special and we are delighted to extend our support of the world’s best crime-writing festival. Our collaboration with Harrogate International Festivals has helped put the local area on the global map and enabled us to bring world-class culture to a diverse audience, both young and old. The partnership has also helped elevate the Theakston brand by providing a global platform that means our great beers, especially Old Peculier, are now enjoyed all over the world.”
Sharon Canavar, chief executive of Harrogate International Festivals, said: “Funding for the arts has never been more essential and we are indebted to Simon Theakston and T&R Theakston Ltd for their unwavering support, and absolutely delighted that they have chosen to extend their sponsorship so that we can continue bringing world-class talent to Harrogate and supporting the next generation of crime writers and readers.”
