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Transworld launches new imprint and unveils refreshed branding and promotions
Transworld has launched a new non-fiction imprint, Torva, as well as unveiling a brand refresh and promotions within the editorial department, as part of its “strategy for future growth”.
Larry Finlay, m.d., said the publisher worked with the branding agency Together on a “striking” new look, which cemented an “exciting moment in Transworld’s history”.
Transworld Publishers will become known as simply Transworld, with a “confident and distinctive” new wordmark while the Bantam Press imprint becomes Bantam, with new hardback publications showing the new Bantam logo from September 2022.
The three Transworld logos will now share a common font and styling to “sit harmoniously alongside each other”. The new logos were inspired by the reinvigoration of the Doubleday imprint when it celebrated 30 years of publishing in the UK in 2019.
Publisher Bill Scott-Kerr said: “I could not be more excited about Torva, a new hardback imprint dedicated to non-fiction publishing that will change the future. Susanna Wadeson will continue as publisher, non-fiction, and take on the additional role of publisher, Torva. I know that her expertise, insight and experience will ensure that it gets the best possible launch.”
Wadeson added: “Torva will be the home for expert voices who reimagine the status quo, authors who will tackle big ideas head on, from geopolitics to science, business to personal development. While Doubleday remains our list for wonderful non-fiction stories, Torva will focus on today’s pressing issues, new ideas that will invigorate the conversation about how we respond to society.”
Editorial director Alex Christofi and senior commissioning editor Lucy Oates will also acquire for the list, which will publish its launch titles in early 2023.
In other moves, Frankie Gray is promoted to publisher for Bantam and Kirsty Dunseath is promoted to publisher for Doubleday. Sarah Adams will become publisher for Fiction and Brand.
All paperbacks will continue to be published under the Penguin paperback imprint.
