Truda Spruyt launches new PR and marketing agency Collective Wisdom

Truda Spruyt has launched a new PR and marketing agency for culture and the creative industries, Collective Wisdom. Spruyt, who has more than 30 years’ experience in directing campaigns across the arts, most recently as managing director, culture, at Four Agency, has hand-picked a team of 18 independent consultants with expertise across the marketing mix and cultural sector specialisms to form Collective Wisdom.

With this team, Spruyt will provide bespoke solutions to client objectives delivering high quality at excellent value. Today, Wednesday 18th September, Collective Wisdom will launch with an event on the future of cultural communications at the Barbican in London, with speakers the music journalist Miranda Sawyer, Isobel Farmiloe group brand strategy director at Dazed Media, Samta Nadeem the curatorial director of STIR, and Philip Jones, editor of The Bookseller.

Collective Wisdom aims to bring together a host of experience and networks to provide “a one-stop shop for cultural and creative clients looking to build profile and reach audiences”.

Successful campaigns from the Collective Wisdom team include Manchester International Festival, two UK Cities of Culture and three London Boroughs of Culture as well as building audiences for the Booker Prizes and the Women’s Prize for Fiction. Leading creatives the team have promoted include authors Mary Berry, Christopher Hitchens, David Attenborough and Arundhati Roy, artists Ai Weiwei and Jonathan Yeo, performers Carlos Acosta and Linton Kwesi Johnson, musicians U2 and Blur. The team’s clients have included WWF, Sotheby’s, Britain’s Lost Masterpieces, Aberdeen Art Gallery, The Box in Plymouth, Black Cultural Archives and the Design Museum and many more.