Usborne launches Play and Learn at Home digital hub

Usborne is launching Play and Learn at Home, a digital campaign to keep children stimulated during the lockdown, alongside reducing all its e-books to 99p across all platforms until the end of April.

The publisher said creating Play and Learn at Home had been a cross-company effort, aimed at meeting the needs of families and teachers with an interactive platform.

The hub on its website will be home to a wide range of content including educational resources, downloadable activities, tips for parents, mindfulness exercises and more things to do online.

Anna Howorth, director of global branding & UK marketing, said: “As a family-run publisher, children are at the heart of everything we do. Parents and teachers trust Usborne to deliver high-quality books that children love to read. Our books are for home use ‚Äì we’re not, and have never sought to be, an educational publisher ‚Äì and that’s why many parents, now looking forward to a long stretch at home with their children, are looking to us to help.

“Our large and talented team of in-house staff writers and designers are experts in creating accessible and engaging books that will spark children’s curiosity, and our marketing teams around the world are currently working hard to provide lots of this content to families and teachers digitally. Whether your child is at home or still in school, Usborne will be there to support them as they continue to explore and grow over the coming weeks and months.”

It will be complimented by Usborne’s longstanding Quicklinks hub, which is full of activities and additional information. Usborne also hopes to extend some of this activity to other languages, to support global readers.

A Play and Learn at Home social media campaign will also be running across Usborne’s social media channels, including exclusive author content, interactive Instagram stories, book readings and more.