You are viewing your 1 free article this month. Login to read more articles.
Vintage creates video game and Waterstones arcade installation for packed Zevin campaign
Vintage has unveiled a packed launch schedule for Gabrielle Zevin’s Tomorrow, and Tomorrow, and Tomorrow, including a special Waterstones edition and an arcade installation.
A Waterstones exclusive signed edition with blue-sprayed edges has been published together with a branded arcade game installation at the chain’s flagship London Piccadilly branch. The installation will be there for one week from the date of publication, 14th July.
"EmilyBlaster", a version of the 80s-style shooter game featured in Zevin’s novel was created by Vintage in partnership with the book’s US publisher Knopf and is also available to play online.
Carvalho said: “In a brilliant year for fiction, Gabrielle Zevin’s Tomorrow, and Tomorrow, and Tomorrow stands out as a true highlight for bookshops. A triumphant love-letter to friendship and creativity, we were all blown away by its intelligence, emotional impact and enormous heart, and cannot wait to recommend it to our customers. This is fiction at its most affecting and inclusive, and it deserves to be a major success.”
The wider campaign will also see global advertising and creative content collaborations with influencers on TikTok, extensive digital and social advertising, plus the launch of the book’s very own Instagram filter.
Tomorrow, Tomorrow and Tomorrow, which has been named a BBC Radio 2 Summer Book Club title as well as a Bookshop.org July book of the month, tells the story of Sadie and Sam, who first meet as children in a hospital in 1987. Eight years later they are reunited and begin to work together making computer games. The novel follows the friends across the decades through creative success and failure, love, tragedy and the haze of 90s LA.
Zevin will be visiting the UK to meet readers in the week commencing 18th July with events at Waterstones Piccadilly, Waterstones Liverpool One, Blackwell’s Oxford and BookBar, alongside further bookshop visits and stock signings during the tour.
BookBar founder Chrissy Ryan said the book had "captured the hearts" of her team. "The best thing about being a bookseller is being able to champion books you love and pass that passion onto new readers," she said. "Tomorrow, and Tomorrow, and Tomorrow is one of those special books, and as soon as we read it we knew we had to do something wonderful to get it into the hands of as many readers as we could. Partnering with the passionate team at Vintage has been so much fun and we can’t wait to welcome Gabrielle to BookBar for our event and to transform our Book Cellar into a Video Game Cave for the evening, as well as working with Yard Sale Pizza to provide vouchers with each book we sell. It’s been an exciting collision of passion and enthusiasm – I’m sure Sam and Sadie would relate.’
Kiri Inglis, marketing and editorial manager of Bookshop.org, said: “The creative campaign led by Katrina Northern at Vintage is truly inspirational and gets right under the skin of the story. Together, we’re running a competition to win a National Art Pass, bespoke badges and a bookmark. Gabrielle Zevin has crafted lists of recommended reading in relation to the book, and the Emily Blaster game inspired by the book is genius.”
Film rights for Tomorrow, and Tomorrow, and Tomorrow have been acquired by Paramount Pictures in a 25-way auction and will be produced by Temple Hill, which made the Twilight saga and Maze Runner films, using a script written by Zevin.
