Vintage to house Sarah Jessica Parker imprint in UK

Vintage has confirmed it is launching a new line of books spearheaded by Sarah Jessica Parker in the UK in 2018 and revealed a logo for the new imprint.

The imprint, named SJP for Hogarth, was first reported on last week after the actress told the New York Times she would be looking for “great voices” and “global stories”. Vintage has today (10th October) released the logo for the imprint and said the list will include both established and emerging author voices with "critical and commercial promise", debuting in 2018.

SJP for Hogarth is to be housed within the Hogarth imprint, a trans-Atlantic partnership between Penguin Random House’s Crown Publishing Group in the US and Chatto & Windus in the UK. 

Parker, as editorial director of the sub-imprint, will be involved in every aspect of the publication of books, from their selection and acquisition to cover design and promotion, working in close partnership with Molly Stern, senior vice president, publisher for Crown, Hogarth, Broadway, Crown Archetype and Three Rivers Press.

Parker will be supported on individual book projects by members of Hogarth’s editorial team in New York, led by Lindsay Sagnette, editorial director of fiction for Crown and Hogarth, and Alexis Washam, executive editor, as well as by the Hogarth editorial team in London, led by Clara Farmer, publishing director at Chatto & Windus.

According to Vintage, Parker and Stern see the launch of SJP for Hogarth as "a natural extension of Ms Parker's authentic love of great books and of her desire to support and bring attention to the most talented writers working today".  

Parker's association with Hogarth began in 2012 when she met Stern at a media luncheon in New York. Stern subsequently sent her an advance copy of Anthony Marra's debut novel A Constellation of Vital Phenomena, which Parker became a champion for. Parker and Stern decided to form a book club, which has been meeting regularly for the past three years.

Parker said: “As a lifelong book lover, as someone who treasures and admires the skill and talent of original and powerful story tellers it is my great privilege to be invited into the world and business of books. Especially thrilling to join those who serve the rich history that is Hogarth. I so look forward to offering to readers the sort of books that have inspired my life long devotion to the written word.”

Farmer said: “Since Hogarth went transatlantic, the imprint continues to surprise and delight. Following our flagship collaboration on Hogarth Shakespeare, it’s a major thrill to welcome Sarah Jessica Parker to the editorial team. We can’t wait to share projects with her as we enter our centenary year of the founding of the original Hogarth Press by Virginia and Leonard Woolf.”

Stern said: “From the moment we met, I was drawn to Sarah Jessica’s extraordinary passion for books and her natural instinct for what makes for great writing. The Hogarth editorial team and I cannot wait to partner with her as she brings her excellent taste and infectious enthusiasm to bear in support of both writers and reading.”