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Vintage reveals winter edition and campaign for Tomorrow, and Tomorrow, and Tomorrow
Vintage has launched a midnight blue winter edition of Gabrielle Zevin’s Tomorrow, and Tomorrow, and Tomorrow.
To celebrate the winter edition, a festive marketing campaign will include recyclable, branded, bauble-shaped window vinyls and silver-foil bookmarks. The campaign with also feature a competition for booksellers, which will give them the opportunity to win a limited number of Tomorrow, and Tomorrow, and Tomorrow-themed Christmas jumpers, all designed by freelance graphic designer Sally Felton.
Alongside celebratory moments with booksellers and readers, there will be a multi-channel print and digital advertising campaign with new creatives. The new jacket will go into 2024, with a sustained marketing and publicity campaign as the publisher continues to "ride the wave with this extraordinary book".
The book is a love story set in the real of video gaming and the fiction paperback spent nine weeks at the top spot in the paperback fiction chart. It was also number one in the overall market for six consecutive weeks and has sold over two million copies globally to date.
