Welbeck appoints Vucicevic as editorial director

Welbeck has appointed Ajda Vucicevic from Mirror Books as editorial director for its narrative non-fiction team.

At Mirror Books, Vucicevic published titles including Codebreaking Sisters, Jay’s Virtual Pub Quiz Book, the Martin and Shirlie Kemp memoir It’s a Love Story, the official Netflix tie-in Ted Bundy: Conversations with a Killer, and German author Elli Radinger’s The Wisdom of Old Dogs.

She previously worked at Cornerstone, publishing authors such as Rylan Clark-Neal, Dame Vera Lynn and Virginia Lewis-Jones, the Rich brothers and Robert Rinder, among many others.

Wayne Davies, Welbeck group publisher for adult non-fiction, said: “Ajda came recommended by so many in the agent community, and her sharp commercial instincts, creativity and abundant energy shone through from our first meeting. Our new narrative non-fiction list has got off to a flier, and with Ajda now working alongside Oliver Holden-Rea, we can continue to grow the list while maintaining our high levels of author care, editorial attention and marketing focus.”

Vucicevic added: “I’ve always thought that working in publishing is the biggest privilege, and Welbeck’s list is a reminder of just how inspiring and thought-provoking books can be. From the moment I met the Welbeck team I knew we were the perfect fit. I feel sure it’s going to be an exciting, enduring and enjoyable journey.”

Welbeck’s narrative non-fiction division published its first titles last autumn, including Dr Dominic Pimenta’s Duty of Care, the first book to tell the full story of the Covid-19 pandemic from the perspective a doctor on the frontline. The list encompasses highly commercial biography, memoir, celebrity, personal development, true crime, smart thinking, popular science, history, politics, culture and sport. Vucicevic will work across all areas.

Vucicevic starts at Welbeck today (11th January) and can be reached at ajda.vucicevic@welbeckpublishing.com.