W H Smith marks entry into Netherlands and expands Spanish presence

W H Smith has marked its entry into the Dutch market with its first store opening at Amsterdam Airport Schiphol as the retailer expands its presence in Spain with two new shops. 

Opening two new stores at the Región de Murcia International Airport in Murcia, the chain has continued its expansion into the Spanish market. One of the shops is located airside and the other landslide, with both “designed with a new look and contemporary feel” in line with airport operator Aena’s expectations for the airport, which only opened last month. 

Both stores offer customers “a tailored range of products specific to the location with a focus on the national and international customer. Product ranges include Spanish and International newspapers, magazines and books, as well as confectionery, drinks, sandwiches, travel essentials and digital accessories,” said the retailer. 

W H Smith International m.d. Phil McNally said: “The two new stores at the international airport in Murcia mark another great contract win for our business in Spain and complements our existing operations in Alicante-Elche, Tenerife Sur and Adolfo Suarez Madrid-Barajas airports.”

The Amsterdam store located in Pier F, offers customers a tailored range of products, including books, national and international newspapers and magazines, confectionery, drinks, coffee, sandwiches, travel essentials and digital accessories. 

A further two W H Smith stores are scheduled to open in Amsterdam Airport Schiphol in 2020 and 2021.

McNally added: “We’re very pleased to have opened our first store in Amsterdam Airport Schiphol. This is a significant contract win for the W H Smith International business as we expand our presence in a major European airport, recognised for its state of the arts retail proposition. We welcome customers to visit the new store to enjoy our fantastic product ranges.”

Last month W H Smith opened two new stores at Mactan-Cebu International Airport in the Philippines.