World Book Day Emma Scott as chair of trustees

World Book Day (WBD) has appointed Emma Scott as chair of trustees, replacing Stephen Lotinga. 

Scott is the former c.e.o. of Beano Studios and Freesat. She will be formally appointed in November, and will provide leadership to the board and the organisation, working with c.e.o. Cassie Chadderton, as it embarks on a new five-year strategy to reach even more children. 

The move follows changes to WBD's governance, led by current chair Stephen Lotinga, who is also c.e.o. of the Publishers Association. There will be four additional trustee appointments over the next few months to bring new perspectives to strengthen the charity’s effectiveness and take it into the future.

Scott said: “I’m honoured to be appointed as the new chair of World Book Day, a charity I have deep admiration for. Books, libraries and reading were my refuge as a child so I’m thrilled to be part of giving others the same opportunity now. While one in five children receiving free school meals still say the book they ‘bought’ with their £1 book token was the first book they had of their own, it’s clear World Book Day’s mission is just as relevant as it ever has been in its 25 years. After Stephen Lotinga’s excellent stewardship the charity is in a great place to take confident steps into its future. I look forward to working with Cassie, her team, fellow trustees and World Book Day partners to oversee the exciting new five-year strategy."

Lotinga said: “We are thrilled to welcome Emma to World Book Day as we continue bringing our vision and mission to life, through a new strategic direction for the charity. Emma brings unique commercial and creative experience and expertise that will help World Book Day become even more impactful.”

Chadderton added: “As World Book Day approaches its 25th year we’re excited to welcome Emma as our chair. She has perfect blend of experience and expertise to help World Book Day achieve its mission to encourage even more children, particularly those from disadvantaged backgrounds, to read for pleasure and benefit from improved life chances.“