xigxag becomes first audiobook service to accept National Book Tokens in 'groundbreaking' partnership

xigxag has become the first audiobook service to accept National Book Tokens (NBT).

Users of the UK-based independent audiobook platform can buy bestselling audiobooks using NBT on the xigxag website, and immediately enjoy them in the xigxag app, available on both Android and iOS.

xigxag’s runs a no-subscription model, which allows customers to buy just when they’re ready to listen, without any further commitments and without a monthly subscription. 

Kelli Fairbrother, c.e.o. of xigxag, said: "Our collaboration underscores our shared commitment to make it easy for everyone, regardless of age, ability or background, to enjoy the magic of books."

xigxag has an "extensive library" of audiobooks spanning various genres, from best-selling novels to timeless classics, and includes immersive storytelling experiences, with the listen-and-read x-book, an accessible integrated format incorporating the audiobook and ebook in one.

Alex de Berry, m.d. of National Book Tokens, said: “’Audiobooks are the fastest-growing segment of publishing, growing more than 112% since 2019; so, we are pleased that due to xigxag’s simple, yet innovative single-purchase model, hundreds of thousands of National Book Tokens card holders now have audio as an option."

xigxag is based in Cornwall and all audiobooks on xigxag are £7.99 or less, including their listen-and-read x-book selection.