Yale University Press London partners with Glassboxx for e-book sales

Yale University Press (YUP) London is now selling e-books directly, making titles available through an app powered by Glassboxx.

The move is aimed at offering more choices to readers, as well as providing "greater marketing flexibility and increased international sales reach".

Visitors to the recently relaunched YUP London website can buy e-books and access them using the Yale University Press app on iOS, Android and desktop computers.

The publisher is able to supply e-book inspection and review copies, and the goal is to give authors a greater sense of connection to their digital content as the e-books will be sold, and delivered by their publisher.