Yellow Jersey nets Aluko's memoir

Yellow Jersey Press has bought the memoir of footballer Eniola Aluko, billed as "an inspiring manifesto" about dual nationality, institutional prejudice and success.

Tim Broughton, editorial director at Yellow Jersey, has bought world rights to thought- provoking memoir They Don’t Teach This from Misha Sher, v.p. of sport and entertainment at MediaCom, with publication slated for 29th August 2019.

“Through her memoir keen to share her experiences, aiming to inspire readers to be the best possible versions of themselves,” the Penguin Random House imprint said. “They Don’t Teach This steps beyond the realms of memoir to explore themes of dual nationality and identity, race and institutional prejudice, success, failure and faith. It is an inspiring manifesto to change the way readers and the future generation choose to view the challenges that come in their life applying life lessons with raw truths of Eni’s own personal experience.”

Akulo has made 102 appearances for England women’s national football team and was the first female pundit on “Match of the Day” and is a Guardian columnist. Aluko was appointed UN Women UK ambassador with a focus on promoting gender empowerment in 2016.

Aluko, who is currently playing football for Juventus in Italy, said: “Writing my personal memoir has given me an amazing opportunity to reflect and learn from all the success, failures and challenges in my life. I want the reader to have the same experience of learning and relating to their life when they read the book. It has been an emotional process but one I feel honoured to share with the world.”

Broughton said: “Eni is without doubt one of the most impressive people in UK sport and her list of achievements is truly inspiring. Through this book she will become an important and valuable voice in the debate about gender and race in the UK.”

Sher said: “Eni’s ambition has always been to use her experience to inspire others to believe they too can achieve their most ambition dreams. This book is her way of giving back to the game which helped to shape her into the woman she has become.”