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Wellcome Collection and Profile Books' The Rules of Contagion: Why Things Spread and Why They Stop by Adam Kucharski has been sold in 15 countries.
Fourteen of the 15 foreign rights deals have been completed since the beginning of the year, owing to the timeliness of the publication. Sales include Basic Books in America, CITIC in China, Editions Dunod in France, Uitgeverij Nieuwezijds in the Netherlands, Marsilio in Italy and Urbino in Ukraine.
As the title draws on Kucharski's previous work on epidemics such as Zika and Ebola to explain the laws which govern outbreaks of everything from disease to misinformation and panic, publication was brought forward from March to early February as the earliest news of coronavirus circulated.
Following news of the coronavirus epidemic, a new publicity strategy for the title was implemented, along with a new cover (pictured).