Bluebird falls for 'ultimate' dating guide from psychologist Ahola

Bluebird has swooped for 100 Dates, the "ultimate dating guide", from psychologist Dr Angela Ahola. 

Senior commissioning editor Hockley Raven Spare acquired world English rights from Edith Enberg Salibi at the Enberg Agency, Sweden. It will be published in February 2023. 

“Hockley saw the potential straight away and it felt like a match made in heaven. We’re excited to see 100 Dates on Bluebird’s list," said Salibi. 

In 100 Dates, Ahola details her experience of using herself as the test subject on 100 dates to learn about what makes a successful encounter and what does not. Combining the science of personality, relationships and dating with advice on how to design your dating profile to narrowing down your matches and how best to approach a date, the book is the "handbook everyone needs in the thorny wilderness of modern dating". 

The publisher wrote: "Modern dating is a numbers game, with limitless options only ever a swipe away. But whether you’re looking to date casually or searching for true romance, sifting through the countless profiles only to endure a dreadful date can be exhausting. How do you stand out from the crowd and find the person you’re looking for?" 

Spare said: “100 Dates is a perfect blend. I can’t wait for readers to discover Dr Ahola’s research (both deeply personal and scientific), humour and genuinely helpful, practical advice. This book is for anyone who has ever deleted a dating app only to re-download it 30 seconds later.” 

Ahola added: "I am thrilled that everything I learned on my 100 dates is about stepping out into the world. It’s time for those fun, crazy, sometimes annoying, and delightful dating experiences to help others find their needles in the haystack. I couldn’t be happier that it will be with Hockley and Bluebird."