Bonnier’s Heligo Books signs landmark title by green pioneer Davenport

Heligo Books, Bonnier Books UK’s new business and smart-thinking imprint, has signed a “landmark” title by Juliet Davenport, who founded Good Energy, one of the UK’s first 100% renewable electricity suppliers, in 1999.

Rik Ubhi, Heligo Books editorial director, acquired world all-language rights to The Green Start-Up from Maggie Hanbury at the Hanbury Agency, after collaborating with the author on shaping the project. It will be published in October.

Described by the publisher as an essential toolkit for the modern-day entrepreneur, The Green Start-Up outlines why start-ups must work harder than ever before to operate in greener, more sustainable ways and the changes necessary to making that change—from marketing sustainably to delivering in an environmentally friendly way. 

The Green Start-Up  not only finds answers to these questions, the publisher continues, but showcases experts and business innovators who are doing things differently. 

Ubhi called Davenport a “true trailblazer in the fields of renewable energy and sustainability, and a bona-fide business visionary”. “I can think of no better person to share their knowledge and expertise to shape and inspire the next generation of eco-entrepreneurs, and to lead the charge for greener, more ethical and sustainable business practices at this critical time,” he said.

“As Bonnier Books UK continues to play its part in turning the page on climate change, we have a responsibility to bring these ideas and Juliet’s expertise to our readers.” 

Davenport added: “I am so excited to announce this book and I’m hoping it will become a ’go to’ for budding entrepreneurs and CEOs to help them think big and think green for their own businesses. Big thanks to Bonnier for backing me on this book.”