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DK will publish The Science of Beauty: Debunk the Myths and Discover What Goes into Your Beauty Routine by chemist, science educator and beauty influencer Dr Michelle Wong.
World rights were acquired by DK Life acquisitions editor Amy Slack from Bianca Yasharel at Gushcloud Talent Agency. The book will be published in hardback, e-book and audiobook on 20th June 2024 (UK) and 26th June 2024 (US and Australia).
The latest in DK’s bestselling "The Science of" series, The Science of Beauty “reveals the facts about the biggest beauty and skincare trends, challenges the truth behind the bold marketing claims and viral TikTok crazes, unlocks skincare secrets, and tells you what you really need to know about the products you use every day”, the publisher said.
Dr Wong is known as Lab Muffin Beauty Science to over 1.1 million followers across Instagram, YouTube, TikTok and X (Twitter).
She said: "I was really excited to be approached by DK to write a definitive guide to the science behind beauty products. Having spent the last 12 years explaining cosmetic science online, I know how difficult it can be to find clear, evidence-based information on the products so many of us use every day. I hope The Science of Beauty will provide some much-needed clarity and help readers navigate the misinformation that’s so rampant on social media today.”
Slack added: "Michelle is a hugely exciting voice in beauty science and we are thrilled to be working with her on this no-nonsense guide to skincare, haircare, make-up, and more. As Lab Muffin Beauty Science, Michelle has a talent for cutting through the noise of beauty marketing, myths and misinformation to give us the truth about the products we use day to day.”