Ebury serves up first official Heinz cookbooks

Ebury has bagged a series of the first official Heinz cookbooks, including gift books specifically for ketchup and baked beans lovers. 

Elizabeth Bond, publishing director for Ebury Partnerships, acquired world rights, excluding North America, from Claire Potter at Metrostar.  The licensing partnership will launch with The Heinz Cookbook on 5th May 2022, followed by four ingredient-led gift titles. 

Bond said: “This is an exciting opportunity to partner with our best-loved food brands to create iconic gift books and develop a range of healthy and delicious recipes which will delight every Heinz fan.”

The Heinz Cookbook will be a collection of 100 specially commissioned recipes featuring more than 30 Heinz products as the star ingredients. It will be followed in late 2022 and 2023 by the first official ketchup, HP Sauce, baked beans and Lea & Perrins books.

Claire Potter said: "We received a number of strong proposals for the rights to publish Kraft Heinz books but were impressed by Ebury’s vision for the brands in publishing and [its] passion for the project. We are excited to see where this partnership can go." 

Jojo de Noronha, Kraft Heinz Northern Europe president, added: “Our products are loved by consumers and we know that they are already featuring many of our brands in their day-to-day meal recipes. The Heinz Cookbook will offer surprising new recipes to make exciting dishes for every occasion and the creative licence to experiment with their favourite products.”