Farshore signs deal for CoComelon's book publishing

Farshore and HarperCollins Poland have made a joint deal for the book publishing of "CoComelon", a pre-school YouTube channel and streaming media show owned by Moonbug Entertainment.

Farshore will launch the series on 30th September 2021 with two titles based on the channel's most watched and popular songs: CoComelon Bath Song Board Book and CoComelon Wheels on the Bus Board Book. Further publishing will follow in 2022. 

Emma Cairns-Smith, global acquisition director at Farshore, acquired UK, Irish and Polish rights from Bethan Garton at The Point.1888. 

Zoe Masters, brands and licensing publisher at Farshore, said: "We are delighted to be publishing 'CoComelon' in this joint deal with HarperCollins Poland. We are incredibly proud to bring Moonbug’s hugely successful entertaining educational content to life in our book publishing. At Farshore we are committed to ensuring a love of reading from an early age, and our 'CoComelon' titles will provide fun and engaging books for children to share and enjoy time and time again. The books are launching in 2021 and we couldn’t be happier with the response from retail we have received so far."

Katie Wilkinson, senior commercial manager at ThePoint.1888, commented: "Farshore’s purpose is to make every child a proud reader so I am absolutely thrilled that we are working with them on this epic brand. 'CoComelon' has joined the digital kid’s entertainment space and achieved growth like no one has seen before, currently it is the most viewed YouTube channel in the world and second most subscribed. This lends itself to publishing perfectly and I’m excited to see the first titles later this year and then the ever growing title list roll out in 2022 and beyond."