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Farshore snaps up graphic novel series based on Beano’s Betty and the Yeti
Farshore, an imprint of HarperCollins, has snapped up graphic novel series based on the Beano’s Betty and the Yeti comic strip. The graphic novels will be written and illustrated by its creator, comic artist Hugh Raine. Zoe Masters, publisher, brands and licensing, at Farshore, negotiated the deal for world English-language rights directly with the Beano. The Betty and the Yeti comic strip has featured in the Beano comic since 2016.
Betty and the Yeti: Friends at First Fart is published on 27th March 2025, for readers aged six plus.
Masters said: “Betty and the Yeti is one of the most popular and loved comic strips in the Beano, and Farshore is excited to work with the Beano and Hugh Raine to publish these fantastically funny comics in graphic novel form for the very first time. The Beano’s core DNA is humour, and Hugh’s Betty and the Yeti is proper laugh-out-loud funny, the perfect escape and antidote to the busy lives of both kids and adults! Hugh is a hugely talented cartoonist, and his bold, vibrant and colourful illustrations leap off the page. We have fallen in love with Betty and the Yeti, and cannot wait for both existing Beano comic fans as well as brand-new readers to fully immerse themselves in their surprising, playful, and hilarious world.”
Raine added: “I absolutely love writing and drawing the resourceful Betty and the loveable but unpredictably wild Yeti! I hope children and adults alike get as much enjoyment out of seeing them smash, bash and crash their way through life as much as I enjoy making the comics!”
Rob Glenny, head of commercial and new business at Beano Studios, said: “Comic storytelling is the Beano’s forte, and we’re excited to bring it to the world of graphic novels with Farshore. The new series highlights the growing appeal of Betty and the Yeti’s mischievous adventures and Hugh Raine’s brilliant storytelling. It’s a great opportunity to engage both new and loyal readers, while continuing the Beano’s tradition of delivering fun, imaginative stories. We can’t wait to introduce Betty and the Yeti to an even wider audience.”
Farshore have been the official publishers of the Beano since 2021.
