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Blink Publishing has signed cricketer-turned-entertainer Andrew "Freddie" Flintoff and will publish Do You Know What? this autumn.
The book is billed as "a deliciously eclectic and entertaining smorgasbord of anecdotes from [a] national treasure".
Publishing director Matt Phillips signed world all-language rights from David Luxton (David Luxton Associates) on behalf of M&C Saatchi Merlin.