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Octopus imprint Gaia has acquired Yes Ve-gan! by journalist Selene Nelson, who made international headlines when her email exchange with magazine editor William Sitwell on veganism went public.
Publishing director Stephanie Jackson acquired world rights in all languages from Oscar Janson-Smith at Kruger Cowne. The book, "a call to action" for anyone who is considering a plant-based diet, will be published on 26th December.
Its synopsis explains: “A former pescetarian, then vegetarian, Nelson tells the story of her own conversion to veganism, sets out the facts and considerations, and provides expert guidance for the growing audience of consumers seeking to live a more planet-friendly life. A blueprint for vegan living, Yes Ve-gan! includes a simple 4-week plan for anyone who wants to make a start – whether for Veganuary or for life
Jackson said: “The rise of veganism is impossible to ignore. With the vegan movement continuing to grow – and an even bigger audience of conscious consumers who want to explore veganism at least some of the time – Yes Ve-gan! is a timely, relevant and useful piece of statement publishing for Veganuary and all year round. Selene Nelson shines a bright light on a way of life that really matters to more and more, and we’re incredibly proud to welcome her to the Gaia family.”
Nelson added: “Many people view veganism as extreme – as this unattainable lifestyle that’s too difficult to even attempt. But veganism is a joy. It brings so much positivity to your life and is much easier to follow than people think. It’s not about what you’ll miss – it’s about what you gain, and that’s something I really wanted Yes Ve-gan! to convey, along with how accessible veganism is. There’s never been a better time to live a kinder, healthier, more sustainable life. This is the moment. Veganism isn’t the future; it’s now – and whatever your reasons for wanting to lead a more plant-based lifestyle, this book is for everyone.”