HCCB renews publishing agreement with Acamar Films for Bing tie-ins

HarperCollins Children’s Books (HCCB) has renewed its publishing agreement with Acamar Films, the producer and distributor of the pre-school animation "Bing". 

HCCB retains rights to publish "Bing" TV tie-in picture books, novelty books, soft learning books, colouring, sticker and activity books in Europe and a selection of other territories until 2027. 

Juliet Matthews, publisher at HCCB, said: “After a decade of partnership with Acamar, Bing remains a firm favourite for our team and so we are delighted to be publishing him for another four years. Stories reflecting the world of a pre-schooler are at the heart of every book we create and we have exciting plans to expand our range of publishing with new and engaging formats that will continue to entertain fans of ’Bing’ everywhere.” 

Heather Crossley, director of publishing at Acamar Films, added: “HarperCollins Children’s Books are experts when it comes to publishing and are committed, as are we, to producing the best experiences and products for young children. This renewal means that we can work together to create new titles and formats for ’Bing’, ones which continue to delight children while supporting their sense of curiosity and encouraging a lifelong love of reading.” 

Upcoming Bing book releases in 2024 include the picture books ATCHOO!, Ice Cream Surprise, The Leaf Hunt, and Brush with Bing, a shaped board book that encourages young children to brush their teeth, as well as Let’s Colour!, a sticker colouring book developed for “a key supermarket partner”.