HQ picks up Grace and Porter's guide to quitting smoking and vaping

HQ has picked up a guide to stopping smoking and vaping from Annie Grace and William Porter.

Senior editor Nira Begum acquired UK and Commonwealth rights from Laura Bonner at WME for This Naked Mind: Nicotine. It will be published on 8th December 2022.

The publisher said: “Following on from the success of This Naked Mind, Annie Grace’s guide to taking control of your relationship with alcohol, This Naked Mind: Nicotine seeks to offer an alternative to the usual routes to stopping smoking and vaping, and aims to help the millions of people who are trying to quit. With latest scientific research, logic and humour, Annie Grace and William Porter offer a positive, permanent path to freedom from nicotine.”

Grace said: “Behaviour change based on willpower is difficult. But when you learn new facts, as presented in our book, your desire can actually change. And without desire, there is no temptation. William and I are particularly thrilled to broaden this important conversation to create a paradigm shift as nicotine has re-entered our society at alarming levels, especially in youth, in the new vehicle of the vape pen.”

Begum added: “Annie’s This Naked Mind programme had immense power in transforming people’s lives. And with this new book on nicotine, with the brilliant William Porter, they will be able to reach a new generation of smokers and vapers to understand the mechanics of desire and temptation to change their habits and give up for good. I’m thrilled to be publishing them.”