'Inside story' of the New Zealand All Blacks to Pan Mac

Pan Macmillan has signed the “exclusive” inside story of the New Zealand All Blacks.

Described as a “major book” for the publisher next year, The New Zealand All Blacks: The Jersey by Peter Bills will consider the reasons behind the team’s dominance of the world game over the last few decades.

Non-fiction publisher Robin Harvie acquired UK and Commonwealth rights to the title from David Luxton Associates. The deal has been revealed after the British Lions drew with the All Blacks after a third and last test on Saturday (8th July).

Harvie said: “The New Zealand All Blacks have set the bar as to how not only to play rugby, but to play as a team while excelling at an individual level. The lessons to be learnt from how they achieved such unprecedented, continuous success is something that all of us, from every walk of life, can learn from.”

He added: “I am absolutely thrilled to be working with Peter on this book that promises to explore an extraordinary story with unprecedented access and insight.”

For the book, officials, coaches and players, plus people involved in all elements of rugby right across New Zealand, talked candidly to the author to outline views for their success.

“The ambition, through this book, for which Peter Bills has been given unprecedented access, is that readers worldwide will understand some of the basic requirements and immense challenges required, not only to become number one in the world but to remain at the top consistently,” Pan Macmillan said.