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Lagom, an imprint of Bonnier, has acquired the rights for Dr Ingrid Clayton’s book in a “fiercely competitive” four-way auction for a six-figure sum. Carole Tonkinson, editor at large at Bonnier Books UK, acquired UK and Commonwealth rights (excluding Canada) for FAWNING: How to Stop Appeasing, Blending In, Buttering Up, and Tolerating Bad Behaviour directly from Putnam, Penguin Random House US.
Lauren Hall and Jan Baumer at Folio Literary Management (World) coordinated a major pre-empt deal with Michelle Howry at Putnam and have already sold rights to eight other territories and counting.
Clinical psychologist and complex trauma expert Dr Ingrid Clayton’s Fawning highlights an often-overlooked piece of the fight-flight-freeze reaction to trauma—fawning, the forgotten fourth response. Clayton explains what it is, why it happens, and “provides essential resources and tools to help survivors regain their voice and sense of self”.
Clayton said: “I’m honoured and excited to share Fawning, a book dedicated to this under-represented trauma response, with readers in the UK, Australia and beyond. The fawner’s intentions were never to please or caretake, but to find relational safety. In destigmatising the fawn response, we finally gain the tools we’ve always longed for, stepping in to the right relationship with ourselves and others.”
Tonkinson said: “We were absolutely blown away by Ingrid’s proposal. It’s beautifully written and brave, sharing her own story and those of her many clients who have healed from fawning, the least known and perhaps most common trauma response of all. It’s a huge privilege to bring her life-changing work to readers in the UK and work with her US publisher on this lead, signature acquisition.”
Fawning will be published in the UK and Ireland, in hardback, audio and e-book, September 2025, a trade paperback edition will also be available internationally.