Pavilion scoops Jones' It Starts with Veg

Pavilion has scooped It Starts with Veg: 100 Seasonal Suppers and Sides by chef and food educator Ceri Jones.

World all-language rights were acquired directly from author by Pavilion commissioning editor Lucy Smith. It will publish on 6th June 2024.

“This is a book that celebrates produce, sustainability and, of course, eating more veg”, the publisher said. “Ceri reveals just how easy it can be to prepare and cook 40 different vegetables to elevate taste, sharing delicious flavour pairings with two or three recipes for each ingredient. Ceri also shows the versatility within different vegetable families, providing easy swaps so you can make the most of what you already have in your cupboards. The recipes are easy to scale up and designed to get on the table with minimal fuss.”

Jones said: “I’m excited to share my vegetable know-how in this book. I wanted to create a go-to guide for an almost encyclopaedic list of vegetables, championing the lesser known veg alongside shopping basket favourites. The recipes start with veg as the inspiration point – they’re modern yet simple, perfect for the home kitchen.”

Commissioning editor Kiron Gill, who is looking after this title while Lucy Smith is on maternity leave, added: "This is the book that every household and restaurant will want in the kitchen to elevate the way to cook with vegetables. It does for practical home cooking what The Flavour Thesaurus [Bloomsbury] has done for food-pairing theory. Ceri’s expert knowledge on maximising flavours and celebrating all the ingredients in every dish makes it easy – and utterly delicious.”