Penguin Michael Joseph signs YouTube star Cupcake Jemma’s ‘must-have’ recipe book

Penguin Michael Joseph has signed a recipe book by YouTube baker and owner of the Crumbs & Doilies Bakery in London, Jemma Wilson.

Dan Hurst, editorial director of lifestyle and cookery, acquired world rights to Crumbs & Doilies direct from Wilson, who is known to her 2.3 million YouTube followers as Cupcake Jemma. Crumbs & Doilies will be published on 24th November 2022 in hardback and e-book.

The debut sees her share 100 recipes for mouth-watering cakes, bakes, cookies and everything in between. Including some of Crumbs & Doilies’ best-loved recipes as well as a whole host of new treats. The publisher describes it as "a must-have addition to the shelf of any keen home baker". 

Wilson, who launched her business from a small market stall in 2006 and began posting content online in 2013, said: “I’m so excited to be given the opportunity to showcase the incredible creations that come out of the Crumbs & Doilies bakery and show everyone what an incredibly creative team we have here. We have so many loyal fans who have really connected with the brand over the years and I know this book will delight them, while also helping all aspiring bakers to gain new skills, improve existing ones and inspire their own creativity in the kitchen.”

Hurst said: “Jemma’s recipes have been my go-to for any kind of celebratory baking for years, so I’m so excited for this to be my first commission at Penguin Michael Joseph. Jemma’s recipes not only look and taste incredible but also work brilliantly every time – there’s no one in this space more experienced or creative, and I’m beyond thrilled to be publishing her!”